Marty Johncox ~ Valuable due to proficiency in Web development and content creation ~

Competence summary

14 years experience as public relations professional; 6 years experience in social media management/integration; 11 years experience in Web development; 12 years experience as a professional newspaper journalist.


2001 to present: Owner, Alexander & Associates Public Relations and Marketing

2012: Producer and host, Social Media Yak Weekly radio talk show on KIDO AM 580. Interviewed local and national experts regarding best practices and emerging trends in social media.

Prior to 2001: Newspaper reporter and editorial writer, The Idaho Statesman writing daily and in-depth stories on:

Programs and software

C#; Debian Linux; Access; Microsoft Office; PowerPoint; FrontPage; PowerDirector video editing; FileZilla; Logo Design Studio; WordPress; Adobe Creative Suite;SoundForge; HTML 5, PHP and CSS. Basic knowledge of Microsoft servers and networking.


Google Analytics Individual Qualification (in process; expected completion in July 2015). Training for Websites and mobile apps covering core analysis techniques; dimensions and metrics; conversion and attribution; measurement plan creation; basic filters; creation and insertion of tagged links; ecommerce goal attainment; campaign tracking; and interpretation of audience, acquisition, AdWords, behavior, goal flow, attribution and multi-channel funnel reports.



Fluent Spanish speaker, raised in a bilingual household and earned a minor degree in Spanish at UC Berkeley.